Cheng Manman

Visual Designer & Digital Content Specialist

Changchun, CN.

About

Highly creative and results-driven Visual Designer and Digital Content Specialist with a strong foundation in graphic design, video editing, and social media management. Proven ability to enhance brand recognition, drive engagement, and increase conversions through compelling visual narratives and strategic content deployment. Eager to leverage a diverse skill set in design software and multimedia production to contribute to innovative projects and achieve impactful business objectives.

Work

Brown Art Co., Ltd.

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Visual Designer & Digital Content Specialist

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Summary

Led comprehensive visual design and digital content strategies for a creative arts company, significantly enhancing brand presence and driving customer engagement and enrollment.

Highlights

Spearheaded brand identity (VI) development and upgrade projects, crafting visual guidelines and logos that elevated the company's professional image and ensured consistent brand output.

Designed compelling promotional materials, including posters, price lists, and detailed course pages, and managed visual design for Meituan stores, significantly enhancing online attractiveness and user experience.

Built and maintained two WeChat Official Accounts and optimized brand presence on Xiaohongshu and Douyin (TikTok), publishing high-quality content that increased brand awareness by 30% and new student consultations by 20%.

Improved communication efficiency with prospective parents, directly contributing to a 25% increase in new student enrollment rates and promoting increased student retention.

Education

Changchun Normal University

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Bachelor's Degree Animation

Courses

Relevant coursework in Animation, Visual Arts, and Digital Media

Languages

Chinese

English

Skills

Design Software

Figma, Photoshop, Premiere, Procreate, Xmind, Framer, Cursor, Xcode.

Office Suites

PowerPoint, Word, Excel.

Graphic Design

Visual Identity (VI) Design, Layout Design, Typography, Branding, Print Design.

Video Production

Video Editing, Color Grading, Sound Design, Subtitling, Post-production.

Social Media Management

Content Strategy, Platform Optimization (Xiaohongshu, Douyin/TikTok, WeChat), User Engagement, Brand Promotion.

UI/UX Design

User Interface (UI) Design, User Experience (UX) Principles, Wireframing, Prototyping.

Project Management

Cross-functional Coordination, Deadline Management, Communication, Problem Solving.

Information Management

Data Organization, Content Structuring.

Creative Arts

Drawing, Painting, Animation Principles.

Projects

Tagame macOS Software Development (UI/UX & Front-end)

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Summary

Designed and developed a macOS application, Tagame, focused on simplifying file naming processes.

Video Editing & Social Media Content Creation

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Summary

Independently produced and published multimedia content for social media platforms, focusing on video editing and post-production.